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Aladdin wins $15 million

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By: Greg Hrinya

Editor, Label & Narrow Web

Aladdin Label, of Waukesha, WI, has entered into a supply agreement with the world’s largest publicly owned creator, manufacturer and distributor of social expression products, which calls for a minimum purchase commitment to Aladdin of $15 million over a three to four year time frame. The news was announced by Tom Cobery, Aladdin’s CEO.
Though Cobery declined to name the company, he said it is a major manufacturer of greeting cards, designer stationery and electronic greetings.
The signing of the agreement means major changes for the label company. Aladdin has purchased an eight-color, 18″ Chromas Presstige press and various packaging equipment from the customer, which had been doing the work in-house. The total capital outlay, says Cobery, is estimated at $1.2 million.
Aladdin has also agreed to take on more space, and will double its present 22,000 square feet by expanding into a nearby 23,000 square foot building.
“This puts Aladdin onto another level,” Cobery says, “and lets us be the company we want to be.” He adds that Aladdin will “probably increase employment by 15 percent.”
The converter, which manufactures custom pressure sensitive labels sold primarily to the retail food and promotional marketplaces, also produces materials for retail packaging.
Cobery says that Aladdin had been doing business with the big customer since last year, and that

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